Privacy Policy
Last updated: October 5, 2026
The short version
- What you share with Sokoon is personal, and we treat it that way.
- We never send your assessment answers, conversations or reports through our advertising measurement flow. See “Advertising choices” below for the limited signals we send and how to stop them.
- Your conversations are processed by our AI providers so Sokoon can respond. Provider processing also includes applicable safety, misuse-prevention and legal requirements.
- With your optional permission, we use advertising and measurement partners to measure advertising. They receive limited activity, browser and advertising-identifier information, not your answers, conversations or reports. Advertising identifiers may be linked to you; they are not anonymous.
- You can ask us to see, correct or delete your data at any time: support@sokoon.life.
Who we are
Sokoon ("Sokoon," "we," "us") is operated by HIPUR IO LLC, a Maryland limited liability company. This policy explains what we collect when you use sokoon.life, app.sokoon.life and related services (the "Service"), how we use it, and your choices.
What we collect
| Category | Examples | Why |
|---|---|---|
| Account | Email address, sign-in (magic-link) records | To create your account and let you sign in |
| Your answers | Assessment answers, optional details you give (such as gender) | To build your profile and insights |
| Your conversations | Guided conversation, Deep Dive and "Talk to me" messages | To respond to you and generate your reports |
| Your reports | Insights, pattern summaries, growth areas, readiness scores | To show you your results over time |
| Your circle | Email addresses of people you invite; their answers about you | To send invitations and create your outside-perspective insights |
| Payments | Subscription status, amount, date. Card details are handled by Stripe; we never see or store them. | To bill you, refund you and manage your membership |
| Service activity & device | Pages viewed, steps completed, whether you visited while signed in, "Talk to me" usage volume, IP address and browser/device type | To run, secure and improve the Service and apply automatic cancellation and fair-use limits. This first-party activity processing is separate from optional advertising measurement. |
| Advertising measurement | The limited events, advertising identifiers and technical information described under “Advertising choices” | To measure advertising, subject to your permission and privacy choices |
| Support | Messages you send us, issue reports | To help you |
Sensitive information
Because Sokoon is about relationships, what you share may reveal things about your emotional life, intimacy, family or beliefs. We use it only to provide the Service to you: generating your conversations, insights and reports. We do not send your answers, messages, circle feedback or generated reports through our advertising measurement flow. We process this content with the service providers described below; optional technical and activity signals are described separately under “Advertising choices.” Where the law requires it (for example in some US states), we ask for your explicit consent before processing this kind of information, and you can withdraw it at any time. We ask for this consent after you sign in and before you submit your assessment answers or messages. If you withdraw it in Membership, processing stops immediately, your renewal stops, and your relationship data is permanently deleted 30 days later unless you confirm consent again before then.
How we use your information
- Provide the Service: assessments, conversations, Deep Dives, circle insights, reports and "Talk to me."
- Run your membership: billing, refunds under our 7-day guarantee, and our automatic cancellation after a month without use (with a heads-up email first).
- Send service emails: sign-in links, circle invitations you ask us to send, results, and membership notices.
- Keep the Service safe: prevent abuse, fix problems, and protect accounts.
- Improve the Service using operational information, and measure advertising as described under “Advertising choices.”
We may also use de-identified or aggregated information, meaning it can't reasonably be linked back to you, to improve Sokoon's questions, methods and quality. We don't attempt to re-identify it.
Who we share it with
We disclose information to the providers and partners below for the stated purposes. Some process information on our behalf; others also process it for their own purposes under their terms and privacy policies. Their roles depend on the service and processing involved:
| Type of provider | Purpose | What they receive |
|---|---|---|
| Hosting & database | Storing data and running the Service | Account and Service data (stored encrypted) |
| AI providers | Powering conversations and reports | Your messages and the context needed to respond, under business terms that don't allow them to use your content to train their models. Anthropic’s standard API retention policy generally provides for deletion of inputs and outputs within 30 days, with exceptions for certain features, agreed arrangements, misuse enforcement and legal obligations. This is not a guarantee that every provider copy is deleted within 30 days. See Anthropic’s retention policy. |
| Stripe | Payments, billing and refunds | Billing details you enter at checkout. Stripe handles your full card number and security code. Stripe also processes information for purposes it determines, including fraud prevention and legal compliance, as explained in its Privacy Policy. |
| Email delivery | Sending sign-in links, invitations and notices | Your email address and the email content |
| Advertising and measurement partners | Advertising measurement | Limited page visits, leads, checkout creation, assessment starts/completions reported as activity events, video starts/progress/completions, and eligible initial membership purchases. Information includes event times, random event identifiers and advertising click/browser identifiers; purchases also include amount and currency. Browser tools receive technical request information, which can include your IP address and browser information. Our isolated browser flow does not send the application page URL, title, answers, conversations, reports, relationship-situation choices, email address or account identifier. Eligible server-reported purchases may include the receipt page address and browser information. |
| Content delivery | Loading fonts and code libraries | Standard technical data (IP address, browser) |
| Support & operations tools | Handling your requests | Messages you send us |
You can request a current list of our service providers at any time by emailing support@sokoon.life.
We may also disclose information if required by law, to protect someone's safety, or as part of a merger or sale of the business, in which case this policy continues to protect your information.
Advertising choices
Advertising measurement is optional. We request permission during setup and record it separately from the consent needed to provide your assessments, conversations and reports. You can decline measurement using “Opt out of ad measurement” and still use Sokoon at the same price. We honor Global Privacy Control as an opt-out. An absent signal does not itself grant permission.
With permission, the events described above can occur across Sokoon pages, including application and legal pages. Browser measurement runs in a separate measurement page; this limits the application content it can access, but does not make your use of Sokoon anonymous or prevent inferences from the activity and business context. Our advertising and measurement partners process information under their own terms and privacy policies. Some state laws may treat advertising disclosures as a sale or sharing of personal information; the choices here apply to these measurement disclosures.
A browser or account opt-out stops future eligible measurement associated with that browser or recognized account. Your browser choice applies across our linked Sokoon sites when we can recognize it; it does not automatically identify you on another browser or device. Clearing cookies may prevent recognition of a prior browser choice, but does not create permission. We check current permission and opt-outs before sending queued purchases. An opt-out cannot recall a transmission already in progress or erase information a platform previously received. Contact support@sokoon.life for help with prior disclosures.
Current advertising partners
Our current advertising and measurement partners are Meta and Reddit. The data and choices described above apply to these partners. We update this list when our partners change.
Your circle
When you invite people to share their perspective, we email them on your behalf. Their individual answers are anonymous to you: you see combined patterns, not who said what. Invite only people you know and who you believe would welcome the request.
How long we keep it
We keep your data while your account is active. If your membership ends, including by our automatic cancellation, we keep your insights for 12 months so you can come back, then delete or anonymize them. You can ask us to delete everything sooner.
When you withdraw consent or ask us to delete your data, we permanently delete your relationship data (answers, conversations, reports, circle responses about you and derived insights) 30 days after your request, so you can change your mind; confirming consent again before then cancels the deletion. Deleted data may remain in backups for up to 30 days. AI-provider retention follows the policies and exceptions described above; deleting data from Sokoon does not guarantee that every provider copy is deleted within 30 days. We keep billing, refund and consent records where the law requires them.
Your choices and rights
- Access, correct or delete: email support@sokoon.life. We'll respond within the timeframe required by the law that applies where you live.
- Cancel anytime: in your account settings or by email.
- Marketing email: unsubscribe using the link in any marketing email.
- Cookies and ad measurement: use “Opt out of ad measurement” or enable Global Privacy Control. You may also use your browser’s cookie and tracking controls. See “Advertising choices” above.
Depending on where you live, you may have additional rights (for example, under California or other state privacy laws). We won't discriminate against you for using them.
Where Sokoon is offered
Sokoon is offered only to people in the United States. Our providers may process information in the United States and other countries. Where information is processed depends on the provider and service used.
Washington consumer health data
Some of what you share with Sokoon may be "consumer health data" under Washington's My Health My Data Act. Our Consumer Health Data Privacy Policy explains what we collect, why, who receives it, and your rights, including how to exercise them and appeal a decision.
Security
We use encryption in transit (HTTPS) and at rest, access controls, and multi-factor authentication for administrative access to Sokoon. Access to user data is limited to what's needed for security and for support you request. No system is perfectly secure, but we take protecting what you share seriously.
Age
Sokoon is for adults 18 and older. We don't knowingly collect data from anyone under 18. If you believe a minor has used Sokoon, contact us and we'll delete it. We ask everyone to confirm they're 18 or older before using the Service.
Not a crisis service
Sokoon is not therapy or medical care. If you're in crisis or thinking about harming yourself, contact local emergency services, or in the US call or text 988.
Changes
If we make material changes, we'll update the date above and let members know by email before the changes take effect.
Contact
HIPUR IO LLC
15630 Old Columbia Pike, Ste E #1023
Burtonsville, MD 20866
United States
support@sokoon.life